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Posted on: March 23, 2010

WEB TRAFFIC

1. What is web traffic? Give two examples.

-Web traffic is the amount of data sent and received by visitors to a web site.

– Organic traffic, small-scale traffic

2. Describe the difference between website “hits” and website “unique visits.” Yup, you’re going to have to do a little research.

Hits are not reliable ways to to measure web traffic, unique visits are when people that accept a cookie, then the website can use the IP numbers to track visitors, with hits you cannot do that.

3. Tell why it is important to know both “hits” and “unique visits” for any given website. Also, tell which one (hits or unique visits) is most useful for determining web traffic and overall website effectiveness?

You need to know the hits so you can see how many people have visited your website, and you need to know the unique visits number so that you can have a tracking number for all the people that accepted cookies.

4. Now, go to the website called http://www.alexa.com

a. What is the top website in the world ?

-Google

b. What is the top website in Japan ?
-yahoo.co.jp

c. Now, find the global traffic rank for the “official” Avatar movie website using alexa.com
-6,664

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